Emballage et Etalage - Packaging and Window Display 1947. Special Issue.
Geneva: 1947. Paperback. A special number of "Advertising and Graphic Art". Illustrated article on Wind Labels by H. Diriet; packaging frozen foods; various types of cardboard packages, employment of plastics in packaging; use of aluminium in containers for preserves; how to package luxury goods, the transparent wrapper, the package and the work of the commercial artist. Window Display section includes Show window and packaging; draping the model; window display lighting; displaying luxury goods; the man in the street looking at window display, branded goods in window displays. Lge 4to, 12 x 9.5". 150pp, 35 pp adverts, including one full page advert printed on aluminum. Printed on different colored papers, very high quality. Item #12239