Chicago: 1930. A fabulous presentation album of sales strategies and techniques for improving business during the Depression, called the "Atlas Plans" all presented in a large cord bound portfolio. Includes a large folding poster with illustration of boxers, and text, "Fight! Price Cutting! Unfair Competition! Slack Business! And Win New Business from New Customers, More Business from Old Customers. It Can Be Done with Atlas Plans".
The portfolio is complete with booklet of carbon copy order forms ("Economy orders"); testimonial flyer ("Our Salesmen Say This"); a sleeve containing "Genuine Authorized Rotogravure Famous Movie Celebrities" consisting of printed b&w movie star portraits with printed advertising on the verso (14 portraits, 7 3/4 x 9 1/2"); large folded poster printed in red and black, titled "Trade With Us" with illustrations at front & "Detailed Explanation of the Plan" at verso (unfolds to 17 1/2 x 24"); customer courtesy cards, each printed with the headline "Trade with us and get these $9.50 watches for only $3.49"; b&w printed photographs of customers viewing shop windows with Atlas advertising prominently displayed; printed testimonial letters, including one from Arthur Witt, owner of a Shell gasoline service station in Decatur Illinois accompanied by a full page printed b&w photograph of the station; advertising slogans for each month of the year, folded & printed on color stock; and a Bradstreet's rating page showing Atlas Premium with a AA rating.
14 1/2 x 11" portfolio, brown stiff paper stock, cord bound, 19 stiff paper pages, unused and in fine condition. A small gilt printed Atlas Premium Co. label at lower corner front wrapper, very good condition. Item #22382