New York: Sweet's Catalog Service, 1950. Hardcover. With the business card of R. D. "Bud" St. John of Sweet's Catalog Service, tipped in at front. A very early work on catalog design published by Sweet's, a clearing house for trade catalogs selling a range of products in the field of construction supplies, by two pioneers in information design.
Sutnar, the Art Director at Sweet's, was a Czech designer and a pioneer in designing infographics.
Sweet's pioneered a way to take something as mind numbing as researching plumbing supplies and create a readable yet sexy catalog for architects and contractors. The design of this book on catalog design is bold and pleasing, with great graphic design and typography, printed in a variety of colors.
Oblong 4to, unpaginated, with the yellow glassine frontispiece present. Paper covered boards printed in 3 colors, spiral bound. Covers and spine dusty, internally bright and clean. OCLC: 255421575 records only one copy at State Library Berlin. Very good condition. Item #24802