£10 takes you to Australia. Children under 19 go free! Poster.

£10 takes you to Australia. Children under 19 go free! Poster.

London: Australia House, Ca. 1960. Small poster promoting an assisted passage migration scheme intended to bring British people to Australia, who were known colloquially as "ten pound Poms". The assisted passage migration scheme was initiated in 1945 by Australia’s Minister for Australian industry. The fare for adult emigrants was only ten pounds sterling, leading to the expression "Ten pound Poms".

Screen printed color poster features a b&w image of husband and wife superimposed on a bright red suitcase with the luggage tag serving as the banner for the printed headline.
Below the parents is a blue suitcase with a boy and girl, with the luggage tag headline which reads "Youngsters under 19 go FREE!".

Printed at the bottom of the poster: "For further information apply to Australia House, Strand London, W. C. 2." 10 x 15". Slight finger smudge left edge, small fox spot; otherwise very bright and clean, not folded. See Trove 54861995 for a similar emigration poster. Very good condition. Item #24928

Sold