Venice: Ioannem Mariam Bonellum, 1557. Rhetoric For Herennius, the oldest surviving Latin work on rhetoric, written in the late 80s BC, and here published in Venice at the height of the Renaissance. A scarce incunabula, and important work on "speech designed to persuade".
The Rhetorica was addressed to Gaius Herennius (unknown; likely a member of a Roman mercantile family) and remained the most popular book on rhetoric through the Renaissance, during which period it was the standard schoolbook text on rhetoric. The Rhetorica was the first work to present the subject in a structured form, and to focus on practical applications and examples of rhetoric.
Folio, wood engraved title page,  pp, 137 pp. The text printed in 2 columns, each section with a wood engraved capital. Signed on the title page in period ink, Bertolameus Pergala. The folio includes a 6 pp loosely inserted hand stitched manuscript letter, written in Latin, and with an Italian caption in ink on the verso, "Orazione fatta da [To?] Rubino dottorate a [?] 7 [otbre] 1775".
Bound in period thin vellum. Covers dusty, torn at lower portion of rear cover, the last page of text with some damage along gutter, minimal loss to text, otherwise text bright and clean. OCLC: 36735161 locates three copies, at Harvard, University of Illinois and Duke. Good + condition. Item #25492