Baltimore: 1931-32. Paperback. The original Montgomery Ward & Co. was a world-pioneering mail-order business and later also a leading department store chain that operated between 1872 and 2001. By 1904 they shipped 3 million catalogues, each weighing 4 pounds.
This volume also known as "Ward's Book of Golden Opportunities", with cover page in gold and describing the 'right price' and 'Golden Rule Guarantee'.
Large 4to, 665pp, b&w catalog, with some colored pages, for everything a person could desire in terms of clothing, shoes, houswares, saddlery, paint, batteries, car seat covers, luggage, pens, rugs, furntiture, glasses, dishes. Quantity muslins 10 yards for 69 cents, rubber footwear for weather, knee pants for boys, accordions, sailor suits for 'salty sailor lads'. "Belle Mode shoes make every foot aristocratic...".
Cover torn, complete with order forms, lower right corner damage, newspaper quality paper. Good + overall. Item #27325